How can mega events and ecological orientation improve city brand attitudes?
AbstractPurpose - Cities must manage and administer their geographical territories as if they were brands, seeking to increase the benefits to society. In this scenario, the present study examines to...
View ArticleDOES THE IMPORTANCE OF HOTEL ATTRIBUTES DIFFER FOR SENIOR TOURISTS? (A...
AbstractPurpose - The main objective of this study is to identify the importance of hotel attributes for pre-senior and senior tourists when selecting a hotel.Design/methodology/approach - The Callan...
View ArticleDoes employee perceived reputation contribute to citizenship behavior? The...
AbstractPurpose - This study proposes and verifies a research model that investigates the mediating role of organizational commitment on the relationship between hotel employee perceived reputation and...
View ArticleWhere is the love? Investigating multiple membership and hotel customer loyalty
AbstractPurpose - This study seeks to explore polygamous program loyalty in hotel loyalty programs and the relationship between members’ behavioral loyalty and their perceptions of the program...
View ArticleTriggers and Inhibitors of Illegitimate Customer Complaining Behavior –...
AbstractPurpose - The goal of the present study is to investigate ICCB (illegitimate customer complaining behavior) in the hospitality industry from the perspective of frontline employees. In...
View ArticleDo Affluent Customers Care When Luxury Brands Go Mass?The Role of Product...
AbstractPurpose - As an ever increasing number of customers can now afford luxury products, it is important to understand how affluent consumers react to the less affluent mimicking behaviors. This...
View ArticleExploring the Direct and Indirect Effects of CSR on Organizational...
AbstractPurpose - The objective of this study is to investigate the effect of perceived CSR on employees’ affective commitment through the mediating role of perceived corporate...
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